LoadingLoadingUser-centred. Business-driven. Pixel-perfect.
User research, interactive prototypes, and polished design systems — delivered as production-ready Figma that engineers love building from. We design interfaces that convert, retain, and delight.
End-to-end product design for web and mobile — from user flows to high-fidelity screens and interactive prototypes.
Scalable component libraries built in Figma and coded in React. One source of truth for your entire product.
Qualitative interviews, usability tests, and heuristic evaluations that surface real user pain points before you build.
Data-informed design changes to landing pages, checkout flows, and onboarding that measurably lift conversion.
Logo, colour system, typography, and motion principles that make your product instantly recognisable.
A structured review of your existing product against usability, accessibility, and conversion best practices.
We talk to your users before we open Figma. Every design decision is grounded in evidence — interviews, session recordings, or existing analytics — not gut feel.
You test on your phone, not a static PDF. Our Figma prototypes are interactive enough to run usability tests on real users before a single line of code is written.
We build design systems that engineers actually use. Component libraries with documented tokens, states, and usage guidelines — in Figma and as React code.
WCAG 2.1 AA compliance is not an afterthought. Colour contrast, focus states, ARIA labels, and keyboard navigation are built into every component.
User research, competitor analysis, and stakeholder alignment. We define success before opening Figma.
Wireframes → high-fidelity screens → interactive prototype. You test on device at each stage and approve before we move forward.
Usability testing with real users. We iterate on findings before handoff so engineers build the right thing first time.
Developer-ready Figma with specs, design tokens, and a component inventory. Optional: we build the React components ourselves.
THCraft redesigned our entire onboarding in three weeks. The research phase surfaced drop-off points we had missed for two years. Within a month of launching the new design, our activation rate jumped 43% and support tickets about confusion in the flow dropped to near zero.
Priya Patel
Product Manager · Nexus
conversion rate increase on new checkout flow, first 30 days
Fixed-scope, fixed-price. You know exactly what you're getting and what it costs.
Design Sprint
2–3 week delivery
A focused sprint on one problem — a new landing page, redesigned onboarding flow, or design audit.
Full Product Design
5–8 week delivery
End-to-end product design for a new product or major redesign, including research and a design system.